Concept | Storyboarding | Art Direction
Lead the visuals for a new video channel that aims at making animated videos of nursery rhymes for children between the ages of 1-4.
Entertain children and teach them values and manners through fun nursery rhymes and animation. The characters had to be fun
The Art Direction
The challenge was to recreate the 3 existing characters from the 3 different games, and make them come together in a simple 2D style because it would be easier to animate. I worked with the 2D artist to recreate the 3 characters and make the environment backgrounds.
Created all the icons and popups for the game and UX flows from start to end.
We put extra effort in tiny transition animations to break from the monotony of the heavy narrative learning experience.